Aveda Pure Formance Firm Hold Gel 150ml
- Moisturizing hair gel that provides strong definition while enhancing shine & control Applies a lightweight, non-flaking gel texture infused with glycerin to attract moisture & prevent dryness for a smoother style throughout the day Strengthens structure using PVP & VP/VA copolymers that deliver firm hold & defined shape without stiffness Protects from UV exposure using UVA filters that help shield hair color & integrity under sun exposure Soothes scalp & strands with antioxidant-rich botanicals like Scutellaria baicalensis root, licorice & boswellia extracts to support hair health over time Enhances shine using sunflower seed oil & tocopherol that nourish strands while adding subtle luster & softness Ideal for men & anyone seeking long-lasting hold in sleek, structured styles regardless of hair type or texture Made in the USA